Internal Communications
Captivate provides a wide range of internal communication services, including communication planning, strategy development, engagement and benefits campaigns, and branding. We design and develop effective communication vehicles to create internal communications campaigns that help create a positive common culture, foster employee engagement, advocate customer care, and promote pride in the company in order to increase productivity for the growth of the organization.
Because conversation is the primary vehicle for an employee's level of engagement, Captivate offers its clients communication strategy and campaign services to address all kinds of business challenges . From generating pure engagement to focusing on specific areas of performance, employer branding, and HR communications our programs help you and your employees get connected and involved in achieving your company's business priorities.
The majority of Captivate engagements begin with the development of a communication plan that is audience-centric. In order to deliver internal communications campaigns that have positive results we follow the following process
Internal communications workflow process
Focused on your business priorities, we develop plans and programs at the enterprise, business unit, functional, and divisional levels. Through detailed data analysis and collaborative planning, we facilitate participation and alignment throughout the process. Ultimately, we develop strategies, campaigns, and messages that resonate with your audiences and achieve your business objectives.
Some of the campaigns that captivate delivers are:
- Employee Engagement Campaigns
- Performance Campaigns
- Employer Branding
- HR Communications
- Total Rewards Architecture
Internal Communication Deliverables Include:
- Communication and Engagement Plans
- Campaign Development, Design, and Execution (Name, Tagline, Creative)
- Communication Vehicles and Tactics (Concept, Messaging, Design, Execution)
- Employee Value Proposition (EVP) Strategy
- Integrated Human Resources Communication Plan (Vision, Strategy, Messaging)
- Employer Brand (Concept, Messaging, Design, Execution)
- Total Rewards Architecture (Concept, Messaging, Design, Execution)
- Campaign Theme and Message Map